This show has a completely different sound and feel to the one i analysed on Radio 1. They are playing softer music which is far more easy to listen too. The show also features current releases, such as music from Kelis and Keri Hilson. The show features competitions, and games involving celebrities who compete over the phone. The huge downside of Capital FM is that it is a commercial radio station - which means that it frequently features adverts from the likes of insurance companies, and furniture shops.
The play list for Capital FM features tracks that aren't unique - as they only play popular tunes due to the large amount of time taken up by the adverts they play. Celebrity endorsements are common like the adverts they have on the television.
This show has a target audience that encircles younger ages (15-30) as the majority of the music it plays is POP music, or similar.
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